Dena Reynolds

Dena Reynolds, M.S., Principal and Owner of RVA Communications, is a Public Relations Consultant for Richmond area nonprofits to help them increase their awareness in the community.  She works to land media coverage for clients, deliver creative communication strategies and train teams in effective public relations tactics.  In 2010, she was awarded “Best in Show” at the Virginia Public Relations Awards, and was named VCU's Nonprofit Learning Point  "Instructor of the Year" in 2012.  

Prior to consulting, Reynolds worked in nonprofit public relations and broadcasting. She was LifeNet Health’s Media Relations Manager in Richmond, Va., for ten years and won numerous awards in media relations, event planning and marketing. She served as the spokeswoman for LifeNet, and encouraged Virginia and national media outlets, including The History Channel, National Geographic Channel, and CNN, to produce stories on organ donation. 

Prior to LifeNet Health, Reynolds worked at WRIC TV8, the ABC affiliate in Richmond, Va., as Promotion Manager. During her time at TV8, she won a National Gold PROMAX (National Association of Media Promotion and Marketing Professionals) award for producing and was nominated for three regional Emmy awards for writing and producing. She started her broadcasting career at WHSV TV3 in Harrisonburg, Va., and NBC29 in Charlottesville, Va. 

Reynolds holds a Master of Science in Mass Communications from Virginia Commonwealth University where she is an Adjunct Faculty member, and holds a Bachelor of Science in Mass Communications from James Madison University.  She earned various certificates in event planning, nonprofit management and fundraising and development. 

Reynolds is a 2010 graduate of the Nonprofit Learning Point's Emerging Nonprofit Leaders program and the President of the alumni committee for the program.